Douceurs d’aquarelle – e-commerce and portfolio website

Douceurs d’aquarelle is an e-commerce and portfolio website we built for a watercolor artist. Our project combines an elegant art gallery with online sales functionality, enabling the artist to showcase works and sell directly to collectors and art enthusiasts.

Gallery and Portfolio

We created an online gallery that highlights the beauty of watercolors with a minimalist, refined design. Works are organized by thematic collections with high-resolution images, technique descriptions, and dimension details. Our custom lightbox system allows visitors to admire each piece in detail while maintaining smooth navigation.

Art E-commerce

We integrated WooCommerce with art-specific customizations: unique piece management, framing options, automatic shipping calculation for fragile artworks, and a commission booking system for custom pieces. Our streamlined purchasing process puts even less experienced online shoppers at ease.

Branding and Visibility

We crafted the site’s visual identity to reflect the delicacy and elegance of the artist’s watercolors. Our SEO optimization for keywords like “original watercolors” and “watercolor art online” helped increase the artist’s search engine visibility, driving qualified traffic and sales from art enthusiasts.