Logo created for DC League, a Facebook community for DC Comics cosplayers.
The brief called for a recognizable identity that would instantly connect with fans. The final direction combines the Ben Affleck Batman symbol with Justice League lettering: two iconic elements the target audience identifies immediately.
During the process, we explored more colorful and cartoon alternatives, including a version featuring an original cosplayer character. The final choice went toward simplicity: two colors, no unnecessary elements, instant recognition.
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